Tips for Making Proper Use of Your Trademark

Introduction

Rayan F. Coutinho, Ph.D.In previous articles, we have reviewed the substantive aspects of trademark law such as what is a trademark, and how to determine the strength of a mark. In this article we will learn the procedural aspects i.e. how to make proper use of trademarks to ensure the long term viability of your mark and the goodwill associated with it. The rights to a trademark can be lost through abandonment, improper licensing or assignment, or genericity.

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